Laurie Cruz

Hello there. I'm Laurie.

From my start at an Australian music label to working with think tanks at the California State Capitol, I enjoy figuring out how to find balance in bringing extremely different people together.

I’ve spent the last year 9+ years as a social marketing lead building founding brand teams and award-winning brand campaigns in tech (like Uber, NVIDIA, Meta Global Business Marketing), culture (such as adidas Originals, Ivy Park) and entertainment (specifically Netflix, AEG, HBO/Max.)

I have managed 9 figure media budgets, launched brands from stealth, found virality regularly with brand stunts, events, stories, and creative playbooks all from ideation to execution.

I connect both my creative experience yet measurement-driven expertise to uncover meaningful content, messaging, ideas, and experiences that has led to the launch of a couple of “first-evers” for big companies.

What is marketing if we not only show how brands bring more practicality to people’s lives, but also demonstrate how we can connect people more deeply with one another?

For me, that's the core of what I enjoy finding with the work I do.

Thanks for stopping by. Hit me up.